History & Profile

BERTO LUCCI is one of the leading companies in the field of men's clothing in Greece. It is a family-owned and Greek business that began its business activity by opening a men's clothing store in Athens in 1976. Within a few years, it managed to give a dynamic boost to the men's clothing sector by approaching the Greek consumer with quality clothing proposals that are in line with international fashion.

Product design is outsourced to renowned designers from Italy and beyond, who add their own touch to the Greek market through our products.

Continuous development, reliability and love for this job!

Love for what we do!

The clothing industry is one of the most competitive sectors in the world. Not only is it growing rapidly, but hundreds of brands are being created every day in order to capture market share. At Berto Lucci, our primary goal, which differentiates us from the competition, is the customer-centric approach, as well as the continuous investment in our staff. The company is constantly investing in new staff, supporting the Greek market and the fight against unemployment.

Our more than 40 years of presence in the Greek market and in the men's clothing sector, as well as our unparalleled dedication to what we do, have kept us at the forefront of our customers' preferences in this highly competitive market for so many years.

Store network

The company's strength amounts to 20 stores throughout Greece. The 11 stores which are based in the regions of Attica are privately owned as well as the stores in Larissa and Patras. The remaining stores (9) are under the jurisdiction of the franchise which networks the Brand in the rest of the country.

Berto Lucci Philosophy:

The philosophy of the company consists of various factors that, when combined, shape who we are today. The excellent quality, the wide range, the special design combined with the quality / price ratio, sets us apart by offering material goods that will fill people's everyday lives with color, style and perspective!

Privately Owned Stores :

• Kolonos: Lenorman 254 Attica, Tel.: 2117251604
• Nea Ionia: 300 Heraklion Avenue, Tel.: 2102717914
• Nea Smyrni: 62 Omirou Street Tel.: 2109373493
• McArthurGlen- Discount Village: Giallou location, Spata, Tel.: 2106638090
• Omonia: 9 Patision Street, Tel.: 2105202947
• Ermou: 37, Tel.: 2103319031
• Patision: 96 & Kondriktonos, Tel.: 2108234753
• Korydallos: 76 Taxiarchon, Tel.: 2104965492
• Pagrati: 110 Ymittou, Tel.: 2107568300
• Kallithea: Sivitanidou 11 & Sapphos, Tel.: 2109588230
• Peristeri: 12 National Resistance Street Tel.: 2105748961
• Glyfada: 24-26 Angelou Metaxa, Tel.: 2108946992
• Larissa: 16 Kouma & Roosevelt, Tel.: 2410530230
• Patras: 103 Maizonos, Tel.: 2610270132

Franchise stores :

• Chalkida: Avanton 46, Tel.: 2221078560
• Kavala: P. Mella 3, Tel.: 2510233133
• Corinth: 24 Kyprou & Ermou, Tel.: 2741021370
• Kos: 51 Eleftheriou Venizelou, Tel.: 2242021820
• Rhodes: Nik. Plastiras 27, Tel.: 2241073538
• Kalymnos: Parish of Christos, Tel.: 2243113232
• Agrinio: 13 Kyprou, Tel.: 2641029535
• Salamina: 2 Faneromenis Ave., Tel.: 2114089537